Iconic.

Clean. Award Winning. Affordable. Crème de la crème.

Show Me Everything

Carefully chosen. By the people.

    You ask. We find. You love. We keep.

                         Simple.

  • 100% Cruelty Free

  • Majority Vegan, ALWAYS Cruelty Free.

  • Beauty for a Cause

  • Supporting and highlighting beauty brands that donate profits to important causes such as Mental Health programs, LGBTQ+ programs, Saving Wildlife, HBCUs and more

  • Lead the Way

  • Our brands are woman owned, minority owned and Iconic. Featured in Vogue, Elle, Marie Claire and more. Many are handmade in small batches created with LOVE. We don't need a popularity contest to know we tip the scale.

100% Cruelty Free

Majority Vegan, ALWAYS Cruelty Free.

Beauty for a Cause

Supporting and highlighting beauty brands that donate profits to important causes such as Mental Health programs, LGBTQ+ programs, Saving Wildlife, HBCUs and more

Lead the Way

Our brands are woman owned, minority owned and Iconic. Featured in Vogue, Elle, Marie Claire and more. Many are handmade in small batches created with LOVE. We don't need a popularity contest to know we tip the scale.